Monday, June 3, 2013

SAM's best & worst in ski marketing for 2012-13

Ski Area Management magazine is like the Bible for ski industry peeps, and the Sammy's are the Oscars, Emmy's and ESPY's of alpine awards! I am always excited to see the cheers & jeers for this year's ski ad campaigns from SAM magazine.

These are funny but usually right on! SAM features their best and worst in their May issue after the snow melts and ski area managers have met at the NSAA annual gathering in some sunny resort devoid of snow! This year it was Palm Springs...

On the East Coast, some of our favorites, Stowe, Sugarloaf, and Killington got kudos for their ski ads in print and online. Meanwhile a few got demerit marks, like Bretton Woods for a blurry ad and Stratton for a stuffed bear hucking off a jump. You just never know what's going to be brilliant and what is deemed "not your best work!"

See Heather's ski blog on Boston.com for this year's ski resort winners including props for learn to ski and season pass promos in the East this year!  And we'll see you on the slopes ...in the fall.

Until then we'll be biking and waterskiing to stay in top ski shape!

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